Business Intelligence Manager

Företag	Region	Placering	Publicerad
EA DICE	Sverige	Stockholm	2011-12-22

About EA DICE

EA was founded 25 years ago by individuals with a deep passion for making games. Many things have changed over the years as the gaming industry-and the company-has expanded immensely, but they are still driven by the same passion for developing, publishing, and distributing the world’s best games. Their history has been one of great success, and their future looks even brighter. Gaming has come a long way from Pac-Man & Space Invaders to modern EA Favorites like Burnout, Battlefield, Mercenaries, Dead Space, Spore, FIFA, Madden, Need for Speed and the world’s most successful game franchise, The Sims. Fuelled by their talented staff at locations right across the Globe they are united in their passion to continue shaping the future of interactive entertainment.

Role Overview

EA islooking for a Business Intelligence Manager to join their team at DICE/Easy Studios in Stockholm. With studios located in Redwood City, Vancouver, Stockholm, and Ingelheim they are a young and dynamic team driven by the passion to deliver the world’s very best Play4Free games irrespective of platform. This is a broad and hands on role, requiring an excellent background in Business Intelligence, a data and metrics driven approach, and proven leadership ability. As a key member of the EAGL Play4Free team you will be working with the talented individuals at their publishing and product teams as well with functional peers outside the EA Games Label to help us define the future of Play4Free video games.

Your responsibilities will include:

• Serve as the expert of analytics and insights strategy in the Play4Free Publishing team
• Provide analysis & reporting regarding the ROI of the Play4Free marketing initiatives
• Analyzes sales, retention and conversion reports for the Play4Free titles and make recommendations to the Publishing team on how to best optimize the business
• Create a process for the implementation of analytics & business intelligence tools and processes on all Play4Free titles
• Define, target, and analyze player segments
• Analyze and report on the Play4Free games performance such as SEM, SEO, email campaigns and affiliate marketing
• Work on complex web analytics issues by analyzing and evaluating current business methods and process, and recommending improvements
• Collect qualitative research data and apply to actionable business insights
• Manage customer databases and ensures data integrity and functionality

 

Experience

• At least 5 years total combined experience in analytics, marketing analytics, research or quantitative analysis
• Experience using analytical tools to analyze customer behavior and create action plans
• Experience with data modeling tools and managing logical and physical data models
• Experience presenting analytical results to a non-technical audience
• Skillful in defining and implementing processes, procedures, and policy
• Proven ability to define, track, and leverage metrics on product performance and customer satisfaction
• Possesses passion and knowledge of online games and social media
• Work with product teams to ensure games are designed with the right Business Intelligence support from the get go  

Skills

• Strong track record of managing Business Intelligence in the context of online games across various genres and geographies
• Excellent understanding of the entire free2play monetization value chain (catalogue/offer design, pricing, promotion, assets/copy, customer flow, tools, payment instruments)
• Ability to manage vertically and laterally in a complex organization
• Excellent command of the English language
• Understanding of core free2play and social gaming dynamics

Approach

• Leader by natural authority, team player, enjoy collaboration, highly effective communicator
• Pro-active and hands-on contributor
• Entrepreneurial attitude
• Creative and pragmatic approach to problem solving
• Enjoy working in a fast paced, constantly iterating creative environment
• Results orientation and ability to work with short deadlines
• Open to feedback and mentoring others
• Strong passion for gaming and social media