Campaign and Social Media Manager

Dometic Group Stockholm

Company

Role

About Dometic

Dometic is a global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control, Hygiene & Sanitation and Safety & Security. Dometic operates in the Americas, EMEA and Asia Pacific, providing products for use in recreational vehicles, trucks and premium cars, pleasure and workboats, and for a variety of other uses. Their motivation is to create smart and reliable products with outstanding design. They operate 28 manufacturing/assembly sites in eleven countries and sell their products in approximately 100 countries. They have a global distribution and dealer network in place to serve the aftermarket. Dometic employs approximately 8,000 people worldwide, had net sales of more than SEK 18.0 billion (USD 2.0 billion) in 2018 and is headquartered in Stockholm, Sweden.

For more information check out the company at www.dometic.com

”Enjoy the journey”

About the role

The Campaign and Social Media Manager is a Group-wide support function within the Dometic Digital Centre of Excellence, located at Dometic Headquarters in Stockholm, Sweden. The role is reporting to the Global Director Digital Channels. The overall responsibility is to drive traffic and conversion to Dometic’s digital properties by means of digital campaigns and SEO. It also includes responsibility for managing, posting and interacting on our Facebook, Instagram and YouTube channels. You will work closely with central and regional marketing resources to plan and execute on campaigns.

  • Execute all Dometic Groups digital marketing campaigns based on regional input
  • Govern all group online advertising spend and manage all supplier relationships
  • Drive traffic and conversion for all digital channels
  • Own and drive all SEO initiatives
  • Own and develop the overall Online Customer Journey
  • Own, maintain and develop our marketing automation tools and related platforms (Salesforce Marketing Cloud, Hootsuite etc.)
  • Manage our social media accounts and platforms to efficiently communicate our brand and marketing message, adverts and to facilitate consumer/customer conversations
  • Closely collaborate with central and regional marketing resources and business stakeholders to secure correct, complete and up-to-date content for communication on the channels
  • Manage day-to-day conversations on Dometic’s social media channels

About you

  • 3 or more years experience within digital communication
  • Documented experience within Digital Advertising
  • Documented experience with website traffic follow-up, preferably Google Analytics
  • Documented experience with Search Engine Optimisation and Social Media Management
  • Documented experience within customer journey mapping and email marketing
  • Sufficient understanding of Web Content Management and E-commerce platforms
  • Fluent in English, both spoken and written

About the opportunity

Dometic’s product catalogue consists of tens of thousands of products marketed towards end-consumers and businesses. They have raised the bar in their industry how products are presented online with a distinct tone of voice, consistent life-style imagery and video material. If you want to take on one of the key roles in the organisation and be part of Dometic’s journey in going fully digital as well as developing the company’s e-commerce business, take the first step and apply below.

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