Chief Marketing Officer

29k Stockholm

Company

Role

Looking for a challenge with purpose & meaning? At 29k you will find a role where you join a non-profit tech scale-up to bring psychological and personal growth to the world, for free.

We are looking for a Chief Marketing Officer, CMO, who can help us not only to get this product into the hands of the people, but to create a movement. A person who is excited about how they can apply their skills to support people’s lives at scale. 29k is a non-profit foundation that together with world-leading researchers build transformational experiences that change peoples lives. Why are we doing this? Because we believe that scaling wiser decision making is desperately needed for a more sustainable society and world. 

About 29k

29k, initiated by the Norrsken and Ekskäret Foundations, is a non-profit on a mission to build a free and open platform for personal development that is available for all. Backed with research partners at Karolinska Institute, Harvard University and University of London, 29k has a 5-year goal of improving the lives of 5 million people and a long-term goal to reach a threshold where we see systematic change in the world.

29k:s app was recently soft-launched – already with 5-star rating in the Appstore, over 30,000 new users and coverage in over 150 countries. They are looking for a CMO that shares the ambition to positively change as many lives as possible.

About the role

You will be a part of a dedicated team of skilled and motivated people that truly believe the world can and needs to be changed for the better. As a Chief Marketing Officer you will be part of the management team and have the overall responsibility for how 29k is packaged and communicated. You will own the full area of marketing and communication:

  • Strategy & Growth: Create a strategy for getting the product and tools in the hands of millions. Come up with amazing, moving and genius ways of reaching people that make them want to be part of what 29k are doing. 
  • Story: Define and align the 29k story across the board to assure congruence, no matter the audience or target group. This could be researchers, influencers, various user groups or government bodies, just to mention a few.
  • Movement & Social Media: Build and create a global movement community based around the mission of 29k, with the help of campaigns, partnerships, influencers and 29k brand. Think Ice bucket-campaign more than *insert any car brand*-campaign.
  • Brand & Partnerships: Ensure that the 29k brand echoes our values and is present in all that we do and who we choose to partner with.
  • Execution: Brief and oversee the work of internal and external agencies, such as creatives and PR.
  • Stakeholder management: 29k has many international high-end partners and stakeholders who all passionately want to contribute to get these tools out there. You will inspire them with a clear how and team up with the partners we are missing.

”Seek happiness – find meaning”

About you

To be successful in this role, we think you have an interest in personal growth and a willingness to learn & grow. You’re passionate about reaching the many and creating long lasting change.

With a senior marketing profile you also have some serious experience from handling a complex line-up of stakeholders – knowing how to give them clarity and context. You know how to maximize reach and conversion, only this time it is not for financial gain but for the greater good. And that said, yes conversions are great and needed, but even more important is communication with integrity, trustworthiness and meaning.

You have experience of creating and running global campaigns that leans more towards the magic of building community and movement than pushing a shiny new product. You have excellent networking skills and are as happy discussing facts with a scientist as talking trends with an influencer. To be trustworthy we think you need to at least have set out on your own personal journey to be the best version of you. 

What 29k believe

At 29k they, bravely and proudly, believe that individuals actually have the capacity to change the world for the better. And if they can unleash people’s ability to live more meaningful lives they, in‌ ‌turn, will improve the world through their actions.

By combining the best tools psychology has to offer, with human connection (live video sharing and text chat) over time, research shows a consistent and profound impact on people’s mental growth and wellbeing. This is what 29k is making available to the world.

Bild på Anna Lagerborg
Anna Lagerborg
Head of Executive Interim, Business Development
0722 483 540 LinkedIn
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